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A recent ad for Lynx makes me want to draw wings and halos:

www.youtube.com/watch?v=3C7-v_…

The product may carry the "cheap, teenage smell of desperation", but that naïve angel is damn cute :D

"Lynx" is known as "Axe" in some regions. Not quite sure why.
Say the word "Lynx" and it conjures imagery of lithe, feline predators.
What springs to mind when you say "Axe"?

Lumberjacks.


……….and murder.
  • Listening to: Arkham City Soundtrack (still)
  • Reading: Comics.
  • Watching: BBC iPlayer
  • Playing: Arkham City (again! again!)
  • Eating: Junk.
  • Drinking: Water
Add a Comment:
 
:iconpyrokitsune777:
Pyrokitsune777 Featured By Owner Nov 6, 2011  Hobbyist Writer
Very nice advertisement. Didn't know that about the product. I just assumed it was called axe due to lazy marketing and an attempt to conjure up something symbolic in the American psyche (not sure what).
Reply
:iconsombrisio:
Sombrisio Featured By Owner Nov 5, 2011
It is as silly as the fact, that "Twix" was called "Raider" in many parts of europe ...
Reply
:iconqueenofnightmares:
QueenofNightmares Featured By Owner Nov 3, 2011  Professional General Artist
I don't get why the name is different but I hope to god the UK version smells better than the US version. Axe smells like ass. I only know one person that actually likes axe, and they're a freshman in highschool...
Reply
:iconmgbgt:
MGBGT Featured By Owner Nov 3, 2011
I haven't found a Lynx advert I like since the dark temptation where one guy who wears it becomes chocolate. Props to this find, especially with the Fiat 128 Spider.
Reply
:iconkosukelovelikepoison:
kosukelovelikepoison Featured By Owner Nov 2, 2011  Student Writer
lol that's cute and funny.
You wonder why it's called axe? I wonder why it's called lynx. XD EAR TUFTS.
Reply
:iconironghast:
Ironghast Featured By Owner Nov 2, 2011  Hobbyist Digital Artist
Lynx was known as a 'highschool shower' when I used to go to high school, as many surfer-types attended and frequently used it as a bathing substitute.
Reply
:iconenforcer84:
Enforcer84 Featured By Owner Nov 1, 2011  Hobbyist Traditional Artist
I likes her.
Reply
:iconmoondarter:
MoonDarter Featured By Owner Oct 31, 2011
It's Axe in the US. We're apparently not sophisticated enough to appreciate a name like Lynx.
Reply
:iconsakiido:
Sakiido Featured By Owner Oct 31, 2011
Where do you live that Axe is called Lynx? it sounds so much cooler.
Reply
:iconpraedatorius:
praedatorius Featured By Owner Oct 31, 2011  Hobbyist Writer
When I think of Axe I think of Vikings carrying off captive women. Then again, that's probably just me.
Reply
:iconskasha:
Skasha Featured By Owner Oct 31, 2011
I don't have a tv. So every once in a long while someone will come to me and say "Hey, this ad is really funny!"

And I'll watch it online. And sometimes it's funny and sometimes it's dumb. But in all of those cases I watch it once (twice if it's really funny.) And then no more commercials unless I feel like it. :)

I really love not having cable. :)
Reply
:icontillmanev:
TillmanEv Featured By Owner Oct 30, 2011
I heard Lynx i thought the computer software not deoderant I hate that brand for it comericials
Reply
:iconlizardtongue314:
Lizardtongue314 Featured By Owner Oct 30, 2011
Despite all the flaws shown in the vid, having wings would be COOL!
Reply
:iconlizardtongue314:
Lizardtongue314 Featured By Owner Oct 30, 2011
Axe sounds more macho, and it needs to be macho because men wear it.
Men wear waaay too much of it. It actually smells good in small doses.
Reply
:iconleaunoir:
LeauNoir Featured By Owner Oct 30, 2011
Lynx. Ax. Meh. It all smells like cheap cologne.
Reply
:iconcanadianbacon0:
canadianbacon0 Featured By Owner Oct 30, 2011
it's called axe in certain regions because it reminds you of a sharp tool that gets the job done. it's like a screwdriver in your tool bag of a grooming kit only much more awesome.
Reply
:icondinshino:
dinshino Featured By Owner Oct 29, 2011
I've always wondeed why it's called "Axe", and I've only ever met one woman who REALLY likes the smell.
Reply
:iconcaileanmor:
Caileanmor Featured By Owner Oct 29, 2011  Student General Artist
I'm in one of the regions that knows it by AXE. Come to think of it, a big-burly battle axe is the first thing I think of; but now all I will see are Murderous Lumberjacks.

Thank you :)
Reply
:icon6-qubed:
6-Qubed Featured By Owner Oct 29, 2011
We Americans sure do love our lumberjacks and murder.

(canada likes the lumberjacks and the united states like the murder)
Reply
:iconchelo-kun:
Chelo-kun Featured By Owner Oct 29, 2011  Professional Filmographer
My idea of why they call it Axe over here is the subliminal message "only SHARP men wear this product". And women love a sharp man, or at least that's what ads say to me.
Reply
:iconaniruddha:
aniruddha Featured By Owner Oct 29, 2011  Professional General Artist
That angel is Gemma Sanderson.
Reply
:iconchwen-hoou:
Chwen-Hoou Featured By Owner Oct 29, 2011
Cute commercial, but I highly doubt a spray on deodorant will have women flocking to you like that.
Reply
:iconmrmonkeyalsodraws:
Mrmonkeyalsodraws Featured By Owner Oct 29, 2011  Professional General Artist
The angel at the end is much cuter
Reply
:iconcrabofdoom:
CrabOfDoom Featured By Owner Oct 29, 2011  Hobbyist Digital Artist
To be honest, "Axe", when paired with the label designs and intended demographic makes me think "rock slang for guitar". But this is flawed, because since I know the product is cheap and accessible to anyone who goes to a walmart, it makes me think more of "air guitarist who can't actually play any instruments" than it does "rebellious rock god."

It does get its point across, although that point is not what the user thinks it is.
Reply
:icongjjpjr:
gjjpjr Featured By Owner Oct 29, 2011
Here in the States, I've seen the original "Even Angels Will Fall" Axe commercial. I haven't seen the "oblivious angel" ad here (I probably just missed it), but I like it.

And I think that here, it's called "Axe" to cater to the teen-to-20-something market via the edgy (pardon the pun) nature of the word. Seriously. It's a short, sharp (sorry ...) word. Perfect catchword for the target market.

I'd also agree that "Lynx" is an almost-smooth name with predatory connotations.

Thanks for the Lynx! I mean "link"! "Link"! :)
Reply
:iconolafanderson:
olafanderson Featured By Owner Oct 29, 2011
What the hell is a fap...
Reply
:icongjjpjr:
gjjpjr Featured By Owner Oct 29, 2011
Well, I don't know of any other meanings. But the one I DO know is that it's onomatopoeia for the sound of male masturbation ... :)

And if you're a fan of "My Little Pony: Friendship Is Magic" -- featuring equine characters with hooves -- the word is "clop." Think about it. God knows I've tried not to. :)
Reply
:iconkaynime:
Kaynime Featured By Owner Oct 29, 2011  Student Digital Artist
The bit with the statue made me laugh :D
I demand some angels drawn in the style of JollyJack!!!
...
y'know, If you want to :D
Reply
:iconclamchowda:
clamchowda Featured By Owner Oct 29, 2011
Here in America we prefer our manly-men to be associated more with lumberjacks and Jack Nicholsen (basically "Jack" in general) because we think felines are all kitties and kitties are girly.
Reply
:iconwind-adept-ivan:
wind-adept-Ivan Featured By Owner Oct 29, 2011  Hobbyist Filmographer
That was a cute commercial. Incredibly cliché, but it's a body spray commercial, that's to be expected.

And I think it's called Axe here in the US because of the high school kids that use so much of it, they'll probably burst into flame if exposed to a small spark of static electricity. Spending thirty seconds around them is like having someone take an axe to your nose... >>;
Reply
:iconniekitty:
niekitty Featured By Owner Oct 29, 2011
*collapses giggling*
thats way better than the version ive seen! =^^=
Reply
:iconphantom-brave:
Phantom-Brave Featured By Owner Oct 29, 2011
Aw, well, 'kay, that was cute.
Reply
:iconrain-fox:
Rain-Fox Featured By Owner Oct 29, 2011
Yep, in Latinoamerica - or at least here in Mexico :P - we know that antiperspirant as "Axe." But no one complains since most people don't know what "Axe" means xD Plus the pronunciation is different.

I fell in love with the girl when I saw that ad, she's so pretty :love:
Reply
:iconyiangos:
yiangos Featured By Owner Oct 29, 2011
I'd love to know what the pronunciation of "Axe" is in Mexico...
Reply
:iconrain-fox:
Rain-Fox Featured By Owner Oct 29, 2011
like, "Aksse"
Reply
:icontalinuva:
talinuva Featured By Owner Oct 29, 2011
I think of :iconhornsplz:
Reply
:iconjhwood9:
jhwood9 Featured By Owner Oct 29, 2011   Traditional Artist
I didn't know those halos were so hot!
:omg:
Reply
:iconthelittlebear:
TheLittleBear Featured By Owner Oct 29, 2011  Hobbyist General Artist
In america it's called "Axe", and the way you describe it, fits it perfectly. most of the general male population overuse it on a daily basis, and suffocate us lol
Reply
:iconm-fox:
M-Fox Featured By Owner Oct 29, 2011  Hobbyist Digital Artist
Germany here, we have it as Axe too. I believe they did this for letting it sound kinda more manly, like.... Axe.... A man's tool and only man's one. You know, these commercials always wanna tell you that you are THE man, and the only one >_> Hell it's the same with the German car manufacturer Opel. They are German and have the name Opel here, while they have the name Vauxhall on the rest of the god damned world. This is really is a weird thing.

However, you are right. This angel is just too damned cute, especially her smile after he finds the feather in his mouth XD Seriously, this girl looks too good for ANY man on the world XD And strangely, such huge wings really ad to lovely ladies.
Reply
:iconyiangos:
yiangos Featured By Owner Oct 29, 2011
though I see your point on the Axe<-->Lynx difference (Axe in my country too BTW), I think you're wrong about Opel/Vauxhall. IIRC, Vauxhall is only used in the UK and a couple of other countries where people drive on the left, while Opel is used just about everywhere else.
Reply
:iconm-fox:
M-Fox Featured By Owner Oct 30, 2011  Hobbyist Digital Artist
Oh? >_> Well, then I've got to extend my foreign knowledge =) I don't think you have a reason to lie to me, but still...... I see no point in such name variations >_>
Reply
:icongjjpjr:
gjjpjr Featured By Owner Oct 29, 2011
I had heard of both makes. And my perception is the same: I knew "Vauxhall" as only in Britain. "Opels" were sold here in the States, and the name was exclusively thought of as a German brand.
Reply
:iconprotypem3x:
PROtypeM3X Featured By Owner Oct 29, 2011  Professional Digital Artist
too true xD Link sounds alot more attractive. my damn country markets another great product.
Reply
:iconfedoracreativeworks:
FedoraCreativeWorks Featured By Owner Oct 29, 2011  Hobbyist General Artist
Axe smells ok on its own i guess (i use old spice), but I dont know a single guy who doesnt freaking fumigate the room whenever he uses it.
Reply
:iconeryslann:
Eryslann Featured By Owner Oct 29, 2011
LMAO. love that add :P
Reply
:iconthebrigeeda:
TheBrigeeda Featured By Owner Oct 29, 2011  Student General Artist
What's wrong with murderous lumberjacks?

...Wait.
Reply
:iconlornoc:
Lornoc Featured By Owner Oct 29, 2011
Words cannot describe how much I hate the normal lynx ads, but that one I can not only stand but enjoy. Probably because unlike standard lynx ads where there's a bevvy of girls with low body fat but MASSIVE boobs swarming just one guy there's an attempt to show a relationship in this one. And she's so damn cute!
Reply
:iconghostglider:
GhostGlider Featured By Owner Oct 29, 2011  Student Digital Artist
It's one of the first time I've seen wings on an "angel" that don't look like they were pasted on xD (well I guess the Constantine ones are ok too) heheh.

In my country it's called Axe by the way. Funny thing, I guess they thought Axe would sound more manly... Lynx to me would be like the female version :P

That said, it DOES smell pretty nice :3
Reply
:iconmaneir:
Maneir Featured By Owner Oct 29, 2011  Hobbyist General Artist
To be fair, Axe can be used as a weapon...
Reply
:iconjaxon1164:
Jaxon1164 Featured By Owner Oct 29, 2011  Student Writer
I imagine the idea is that Americans seem convinced that anything manly must have some kind of blade on it...despite lynx being a much more beautiful idea...axe says "grr...I'm so manly"...it's quite ridiculous, but those are the cards the American consumer machine has dealt us.
Reply
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